September 03, 2014
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to Go Digital in NYC!
Huge Two-Sided Video Billboard in Times Square
One Block from the New York Times
We have some good news and some bad news to share about our 13th Anniversary ReThink911 billboard, but don’t worry! We think the good news far outweighs the bad.
The bad news — unfortunately, we cannot go forward with the billboard directly in front of the New York Times Building. The group currently occupying it has a year-long contract. While they had agreed with the billboard company to take a break for the month of September so that we could have the space, the agreement allowed them to change their mind until the last minute, and unfortunately they exercised that option.
The good news — (and we think it’s really good!) – is that we found an even more stunning billboard just one block away at the corner of 42nd Street and 8th Avenue. Not only does this billboard draw maximum attention by facing in two directions while towering over one of the busiest intersections in Manhattan; but it’s also digital, which allows us to show practically life-size video footage of WTC 7’s symmetrical destruction. And that’s exactly what we plan to do!
For 15 seconds out of every two minutes, people walking by will see WTC 7’s free-fall descent — the vast majority of them for the first time — on two massive 45′ by 45′ screens. Altogether, we’ll reach 100,000 people each day, amounting to 3 million viewings from September 8th to October 5th! The message will be simple and powerful, encouraging viewers to trust their instincts about WTC 7’s smooth, symmetrical downward motion — and follow up at ReThink911.org